diff --git a/README.md b/README.md
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+++ b/README.md
@@ -1,4 +1,11 @@
-jquery.readtime
-===============
+# jquery.readtime
 
-Boom, read time.
+> Read time is based on the average reading speed of an adult (roughly 275
+> WPM). We take the total word count of a post and translate it into minutes.
+> Then, we add 12 seconds for each inline image. Boom, read time.
+>
+> &mdash; <cite>[jquery.readtime][MediumReadTime]</cite>
+
+[MediumReadTime]: https://medium.com/the-story/read-time-and-you-bc2048ab620c
+
+## Usage